We do that through our events, projects, partnerships, publications and at our new home – The National Videogame Arcade. You can find out more about our work on our projects page.


In 2006 we created the GameCity festival, which takes place all across the City of Nottingham. We set out to try and make a new kind of videogame event that would invite different kinds of people into this amazing World. Since we started we’ve welcomed guests from all over the World, broken three world records and delighted tens of thousands of visitors.

We worked on the team with the National Media Museum in 2008 that formed the first National Videogame Archive. The UK’s permanent collection of videogame ephemera is now held at the Science Museum and continues to grow.

GameCity is a privately owned company that is proud to receive support and backing from Nottingham Trent University and a range of private and public sector partners including the Confetti Institute of Creative Technologies, Wellcome Trust, Nottingham City Council and the Nottingham Technology Grant Fund.


The National Videogame Arcade

In March 2015, we launched the World’s first National Videogame Arcade in the centre of Nottingham. This five-storey building houses three floors of exhibitions, event spaces, a full licensed bar and forms our GameCity HQ. From here our engineering team build new hardware and software, our learning team creates new workshops, courses and outreach offers, our customer service and experience team make sure you have the best time possible and ALL of us create and realise new projects and partnerships.

Our Friends


The GameCity festival is created in partnership with Nottingham Trent University. Nottingham Trent University is at the forefront of pioneering research into interactive technologies and their impact on society.

From stroke rehabilitation through remote controlled devices to games designed to change attitudes to social problems – our research groups are advancing games culture in the fields of education, health, disabilities, security, heritage and sports.

Nottingham Trent University also offers a wide range of industry-focused degrees at undergraduate, postgraduate and research levels in associated creative industries such as computing, media and multimedia, product design, art and design and creative writing.

Students at the University are able to engage with the GameCity festival regularly, with opportunities to curate events, undertake project work relevant to their course (eg. Journalism, marketing, photography, media practices), showcase their talents as developers, animators or creators – or just go along and enjoy the festival as part of their university experience.


Confetti has a long-standing relationship with GameCity. Confetti students are hugely involved in activities throughout the event – from providing technical support to getting involved in games and concept design.

Our partnership with Confetti is important to us – One of the key elements is allowing new talent the opportunity to show and tell their work and the brilliant Confetti students always provide a valuable contribution.